We already knew that Yellowstone had done well enough to beat all cable shows in the last three years. But after taking into consideration the “Live+3 ratings,” which factor in folks who taped it and watched it later, and then the simulcasts across other Paramount properties such as CMT and TV Land, Yellowstone pulled in a grand total of 14.7 million viewers according to Nielsen.
We already knew that Yellowstone had amassed some stunning numbers for its season debut.
But Yellowstone has taken such a sizable lead, there’s no more question who came out on top. Granted, the final numbers for both broadcasts still need to be hashed out completely. The season premier for the Paramount series Yellowstone-which debuted on Sunday, November 7th-outright doubled up the viewership of the 2021 CMA Awards, which aired on Wednesday, November 10th. If you need an illustration to help put into perspective how the shifting dynamics in entertainment are causing a tectonic-level reorganization of media, and how this is all weighing upon already deepening trends in country music, this might be one of the best.
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